Always include an image
We’ve seen a 20% lift in CTR when ads include an image — especially clear, bright images of business professionals.

Address your audience directly
Grab attention with a headline such as “Attn: High-Tech Managers” or “Are you an IT Director?” Use industry-specific language.

Have a strong value proposition
Ensure is that your offer is relevant and will resonate with the audience you’re targeting by having a strong value prop in your ad copy. Be concise. Make sure it’s immediately clear and compelling.

Use a strong call-to-action
Encourage action and urgency using terms such as “Register Now” or “Download.”

Target 3-4 versions of your ad per campaign
Test different images, copy, and call-to-action phrases to learn what resonates most, then optimize from there.