How BNP Paribas became “the bank for a changing world”
In just six months, BNP Paribas set about changing the conversation in corporate and institutional banking, focusing customers’ attention on key issues in technology and sustainable finance, and becoming “the bank for a changing world”.
In this in-depth case study, we explore how a commitment to thought-leadership content delivered spectacular global engagement for BNP Paribas:
• Reaching over 5.4 million LinkedIn members worldwide
• Building an engaged audience of over 30,000
• Engaging key influencers and decision-makers
• Increasing the reach of content 40% through viral sharing
Download the full case study and start exploring how you can change the conversation for your category.