‘We are facing a crisis of trust’ says Richard Edelman. According to his company’s definitive ‘Global Trust Barometer’, for the first time in the survey’s 17-year history trust has fallen globally across all institutions: government, business, media, and NGOs.

Marketers navigating this environment of growing consumer distrust face the added complexities of fake news, ad fraud, brand safety and declining media trust.To build the most trusted connections with customers requires a rethink of channels, communications, messages, and tactics.

As a corner stone of our ‘Currency of Trust’ campaign, we have collated this comprehensive eBook for marketers. It covers;

  • Insight from leading marketers such as Clayton Ruebensaal, VP Global Brand at American Express, and Deidre Campbell of Edelman
  • Highlights of recent research into the trust debate
  • The 5 Pillars of Digital Trust brands should adopt
  • A Trust Checklist

Download ‘The Currency of Trust’ to navigate this new landscape and build a trust premium for your brand.

Download now

By submitting this form, you agree that we may use the data you provide to contact you with information related to your request/submission and LinkedIn's products and services.  You can unsubscribe from LinkedIn marketing and sales emails at any time by clicking the unsubscribe link in the email. If you are a LinkedIn member, you can control the marketing messages you receive from LinkedIn in your settings. Your data will be used subject to LinkedIn's Privacy Policy.