‘We are facing a crisis of trust’ says Richard Edelman. According to his company’s definitive ‘Global Trust Barometer’, for the first time in the survey’s 17-year history trust has fallen globally across all institutions: government, business, media, and NGOs.
Marketers navigating this environment of growing consumer distrust face the added complexities of fake news, ad fraud, brand safety and declining media trust.To build the most trusted connections with customers requires a rethink of channels, communications, messages, and tactics.
As a corner stone of our ‘Currency of Trust’ campaign, we have collated this comprehensive eBook for marketers. It covers;
- Insight from leading marketers such as Clayton Ruebensaal, VP Global Brand at American Express, and Deidre Campbell of Edelman
- Highlights of recent research into the trust debate
- The 5 Pillars of Digital Trust brands should adopt
- A Trust Checklist
Download ‘The Currency of Trust’ to navigate this new landscape and build a trust premium for your brand.