Apurva Chamaria, Vice President and Head of Corporate Marketing at HCL Technologies, shares how his team was able to maximize their ROI and reach $6 billion funnel impact.
“LinkedIn has been an integral media partner and channel partner to some of our iconic campaigns. LinkedIn Marketing Solutions added a lot of value to HCL’s campaigns by aiding them in finding the best ways to integrate relevant solutions into our campaigns."
HCL has been using LinkedIn Marketing Solutions to engage with members and key prospects. While driving marketing campaigns on LinkedIn, HCL saw an opportunity and refined their audience targeting to reach their key prospects, customers and to nurture their brand advocates.
- HCL used LinkedIn InMails, Sponsored Content, Dynamic Ads, Lead Gen Forms and Text Ads to achieve maximum ROI through their campaigns.
- With precise targeting and right channels of promotion, HCL was able to influence 3 million IT decision makers which led to $6 billion of funnel impact and helped create $1.5 billion worth of booking impact.
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