As any musician covering an old classic knows, you don’t have to go to the trouble of creating entirely new material from scratch every time that you’re looking for a new hit. It’s a principle that’s as true of B2B content marketing as it is of the music business.
LinkedIn’s own marketing team often adapts activity that’s already delivered results on email, Twitter or as part of a search engine marketing campaign – and find that the same core content can deliver even better results on LinkedIn.
Download Remix this Campaign and we’ll show you how to supersize the returns of marketing investments you’ve already made, for minimal extra effort:
- Copy click-tastic emails
- Take from top tweets
- Leverage Facebook posts
- Borrow hit blog posts
- Put search marketing keywords to work
- Tap into your subscriber database
Leverage your existing campaigns for success on LinkedIn.