We know that LinkedIn members engage with content they find relevant, compelling, and helpful. Yet it’s hard to pinpoint what “relevant, compelling and helpful” look like, so the insights team at LinkedIn channelled their inner art critics to delve deeper into top performers.

The team assessed hundreds of thousands of pieces of content to compile a global shortlist of top performers. They then identified some key trends that the most engaging pieces have in common, and the Gallery of Top LinkedIn Sponsored Content was created.

This gallery ebook includes:

  • LinkedIn’s global top performing content
  • The most engaging content by industry (including technology, financial services and education)
  • 4 key takeaways you can start using today

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