LinkedIn offers programmatic advertisers and buyers with a wide range of Member targeting options to help reach the audiences that matter most on the desktop version of LinkedIn.com. LinkedIn inventory is sold on a first priced auction basis meaning you should bid what you are willing to pay.

Inventory is available through the AppNexus open exchange and also through Private Auction Deals. Private Auctions are a good fit for buyers looking to leverage LinkedIn's professional targeting options. These deals are private marketplaces (PMPs) that can be enabled by Deal IDs for buyers to participate in.

Choose from the Private Auction Deal options below based on your targeting needs and campaign objectives. All Deals are currently available for purchase through the AppNexus ad exchange. For more information on how to purchase Deals, please contact Programmatic@linkedIn.com.