Advertiser or Buyer Supplied Targeting

Private Auction Deal Name Description Floor Price (USD)
 Estimated Monthly Inventory
LinkedIn.com Run of Professionals + Bring Your Own Data Use your data to reach members throughout the LinkedIn platform (ROP)
 $5.50 71,930,000

Functional/Industry Professionals Targeting

Private Auction Deal Name Description Floor Price (USD)
 Estimated Monthly Inventory
Creative Professionals
 LinkedIn Members whose role falls into the function of Arts & Design
 $10.00
 2,740,000
Education Professionals LinkedIn members whose role falls into the function of Education, or the industry sector of Education
 $9.00
 7,560,000
Entrepreneurs
 LinkedIn members whose role falls into the function of Entrepreneur
 $9.00
 2,930,000
Financial Professionals
 LinkedIn members whose role falls into the function of Finance or Accounting, or within the industry sector of Finance
 $8.00
 11,780,000
Healthcare Professionals LinkedIn members whose role falls into the function of Medical, or within the industry sector of Health
 $9.00
 4,220,000
HR Professionals
 LinkedIn members whose role falls into the function of Human Resources, or within the sub-sectors of Human Resources, Staffing and Recruiting
 $8.00 8,150,000
IT Professionals LinkedIn members whose role falls into the function of Information Technology, or within in the industry sector sub-sector of Information Technology and Services $9.00
 5,940,000
Marketing Professionals LinkedIn members whose role falls into the function of Marketing, or within the industry sub-sector of Marketing & Advertising $9.00
 4,480,000
Public Sector Professionals LinkedIn members who work within the Industry of Non-Profit, Education, or Government $9.00
 9,790,000

Job Seniority Targeting

Private Auction Deal Name Description Floor Price (USD)
 Estimated Monthly Inventory
Individual Contributor LinkedIn members who have skilled expertise within their role however have no direct reports $5.00
 41,000,000
Manager/Director/C-Suite Seniority
 LinkedIn members who have a senior management position within an organization with direct reports, functional and/or organizational responsibility
(Include Managers, Directors, Vice Presidents, CXOs, Partners and Owners)
 $9.00
 33,200,000
C-Suite LinkedIn members whose seniority falls within a CXO - Chief Executive Officer, Chief Financial Officer etc.
 $11.00 17,250,000
Information Technology Decision Makers LinkedIn members who work within the function of Information Technology and whose seniority affords them decision-making power within a technology purchase
 $10.00
 4,070,000

Company Size Targeting

Private Auction Deal Name Description Floor Price (USD)
 Estimated Monthly Inventory
Small Companies (Company Size 1-10)
 LinkedIn members who work in an organization with 1 to 10 employees
 $10.00
 8,900,000
Small and Medium Size Businesses (SMB) LinkedIn members who work in an organization with 200 or less employees
 $7.00 27,330,000

Member Persona Targeting

Private Auction Deal Name Description Floor Price (USD)
 Estimated Monthly Inventory
Business Travelers LinkedIn member personas which indicates based on a user's behavioral activity, their propensity to travel for business
 $10.00
 3,110,000
Career Changers LinkedIn members who have started a new role within the past three months
 $8.00
 4,300,000
IT Decision Makers & CSize 1000+ LinkedIn members whose role provides them influence or decision-making power over the purchase of technology products within organisations with 1,000+ employees
 $12.00
 1,850,000
Ex-Pats
 LinkedIn members who moved to another country within the past year
 $8.00
 450,000
Members Open to Jobs
 LinkedIn members who are open to job opportunities $8.00
 1,790,000
Mass Affluent LinkedIn member persona which identifies members who are likely to have investable assets of over $100,000 USD
(Include Managers, Directors, Vice Presidents, CXOs, Partners and Owners)		 $8.00
 2,800,000

Education Targeting

Private Auction Deal Name Description Floor Price (USD)
 Estimated Monthly Inventory
Bachelor's Degree with No Post Grad Degree LinkedIn members who have a bachelors degree but not anothing above (no masters or beyond) $9.00
 940,000
Students LinkedIn members who are in their 1st – 5th year of university education or those inferred as future university students
 $8.00
 1,460,000

All deals transact at first look priority above Open Auction (RTB) and are setup on a region-by-region basis.

*Represents the estimated available programmatically purchasable impressions for a given audience on LinkedIn.com for Q4 2017

How to Get Started

To get activated for programmatic purchasing of LinkedIn Display Ads please email programmatic@linkedin.com and include:

  • AppNexus Buyer ID and Name
  • Private Auction Deal name(s) you are requesting
  • Countries you are interested in advertising in
  • Approximate budget and timing
  • List of advertisers you wish to activate (applicable for buyers only)

Advertiser Guidelines

  • All advertisers must be whitelisted by LinkedIn and must meet LinkedIn’s Brand Guidelines
  • LinkedIn Private Auction Deals are organized by audience/region. Geo-targeting parameters must be set up and maintained within the buyer’s platform.
  • LinkedIn Display Ads are currently only available for the 300x250 IAB Standard Display ad size and served on the desktop version of LinkedIn.com
  • View Display Ads specs here
  • All creatives must be SSL compliant or they will not serve
  • LinkedIn does not accept Flash

For more information on LinkedIn’s programmatic buying option for Display Ads please visit our website.