Advertiser or Buyer Supplied Targeting

Private Auction Deal Name Description Floor Prices (USD)
 Estimated Monthly Inventory
LinkedIn.com Run of Professionals + Bring Your Own Data Use your data to reach members throughout the LinkedIn platform (ROP)
 $1.50
 485,880,000

Functional/Industry Professionals Targeting

Private Auction Deal Name Description Floor Prices (USD)
 Estimated Monthly Inventory
Creative Professionals
 LinkedIn Members whose role falls into the function of Arts & Design
 $3.25
 10,850,000
Education Professionals LinkedIn members whose role falls into the function of Education, or the industry sector of Education
 $2.75
 38,000,000
Entrepreneurs
 LinkedIn members whose role falls into the function of Entrepreneur
 $2.25
  
Financial Professionals
 LinkedIn members whose role falls into the function of Finance or Accounting, or within the industry sector of Finance
 $2.25
 47,575,000
Healthcare Professionals LinkedIn members whose role falls into the function of Medical, or within the industry sector of Health
 $2.75
 17,250,000
HR Professionals
 LinkedIn members whose role falls into the function of Human Resources, or within the sub-sectors of Human Resources, Staffing and Recruiting
 $2.75
 85,700,000
IT Professionals
 LinkedIn members whose role falls into the function of Information Technology, or within in the industry sector sub-sector of Information Technology and Services
 $3.25
 183,350,000
Marketing Professionals
 LinkedIn members whose role falls into the function of Marketing, or within the industry sub-sector of Marketing & Advertising
 $3.25
 29,000,000
Public Sector Professionals
 LinkedIn members who work within the Industry of Non-Profit, Education, or Government
 $2.75
  

Job Seniority Targeting

Private Auction Deal Name Description Floor Prices (USD)
 Estimated Monthly Inventory
Individual Contributor LinkedIn members who have skilled expertise within their role however have no direct reports $1.25
 283,630,000
Manager/Director/C-Suite Seniority
 LinkedIn members who have a senior management position within an organization with direct reports, functional and/or organizational responsibility
(Include Managers, Directors, Vice Presidents, CXOs, Partners and Owners)
 $2.00 130,460,000
C-Suite LinkedIn members whose seniority falls within a CXO - Chief Executive Officer, Chief Financial Officer etc.
 $2.75
 73,500,000
Information Technology Decision Makers LinkedIn members who work within the function of Information Technology and whose seniority affords them decision-making power within a technology purchase
 $4.00 28,840,000

Company Size Targeting

Private Auction Deal Name Description Floor Prices (USD)
 Estimated Monthly Inventory
Small Companies (Company Size 1-10)
 LinkedIn members who work in an organization with 1 to 10 employees
 $2.25
 46,315,000
Small and Medium Size Businesses (SMB) LinkedIn members who work in an organization with 200 or less employees
 $2.25 149,400,000

Member Persona Targeting

Private Auction Deal Name Description Floor Prices (USD)
 Estimated Monthly Inventory
Business Travelers LinkedIn member personas which indicates based on a user's behavioral activity, their propensity to travel for business
 $2.25
 26,000,000
Career Changers LinkedIn members who have started a new role within the past three months
 $2.25
 26,040,000
IT Decision Makers & CSize 1000+ LinkedIn members whose role provides them influence or decision-making power over the purchase of technology products within organisations with 1,000+ employees
 $4.00 9,900,000
Ex-Pats
 LinkedIn members who moved to another country within the past year
 $2.25
 3,200,000
Members Open to Jobs
 LinkedIn members who are open to job opportunities $2.25
 72,000,000
Mass Affluent LinkedIn member persona which identifies members who are likely to have investable assets of over $100,000 USD
(Include Managers, Directors, Vice Presidents, CXOs, Partners and Owners)		 $2.25
 17,500,000

Education Targeting

Private Auction Deal Name Description Floor Prices (USD)
 Estimated Monthly Inventory
Bachelor's Degree with No Post Grad Degree LinkedIn members who have a bachelors degree but not anothing above (no masters or beyond) $2.25
 238,360,000
Students LinkedIn members who are in their 1st – 5th year of university education or those inferred as future university students
 $2.25
 5,900,000

All deals transact at first look priority above Open Auction (RTB) and are setup on a region-by-region basis

*Represents the estimated available programmatically purchasable impressions for a given audience on LinkedIn.com for Q4 2017

How to Get Started

To get activated for programmatic purchasing of LinkedIn Display Ads please email programmatic@linkedin.com and include:

  • AppNexus Buyer ID and Name
  • Private Auction Deal name(s) you are requesting
  • Countries you are interested in advertising in
  • Approximate budget and timing
  • List of advertisers you wish to activate (applicable for buyers only)

Advertiser Guidelines

  • All advertisers must be whitelisted by LinkedIn and must meet LinkedIn’s Brand Guidelines
  • LinkedIn Private Auction Deals are organized by audience/region. Geo-targeting parameters must be set up and maintained within the buyer’s platform.
  • LinkedIn Display Ads are currently only available for the 300x250 IAB Standard Display ad size and served on the desktop version of LinkedIn.com
  • View Display Ads specs here
  • All creatives must be SSL compliant or they will not serve
  • LinkedIn does not accept Flash

For more information on LinkedIn’s programmatic buying option for Display Ads please visit our website.