Voya Financial Case Study
Voya Financial raises awareness of their new brand using Display Ads and Sponsored Content.
Why LinkedIn Display Ads?
Target the Largest Professional Audience
Choose from intent- and persona-based targeting options.
Buying LinkedIn Display Ads
Buy the way you want to buy:
| Open Auction | LinkedIn Private Auctions | |
| Target across LinkedIn's Run of Site using your own data | √ | √ |
| Target using LinkedIn audience segments* | √ | |
| Advertisers must be whitelisted | Yes | Yes |
*Targeting that uses first- and third-party cookie data cannot be combined with LinkedIn audience segment targeting.
