In 2017, content marketing took center stage, and Indian marketers got a flavour of what new-age marketing looks like, powered by data and presented in video. As content marketing matures in India, marketers are now faced with the challenge of using these tools to maximize ROI and gain a strategic edge over competitors.
LinkedIn, in association with the DMAi Content Marketing Council, has taken the heavy lifting out of anticipating 2018 content trends. The content marketing trends we have presented here are based on technological advances and driven by a rising class of astute content marketers, who learn even as they experiment with new wisdom in their respective business areas.
Download and discover:
- How smart brands are moving towards intelligent content marketing?
- Why companies will use the power of employee advocacy to grow their own brands?
- Why B2B Brands intend to lead the way on native video?
- How data driven metrics will guide and shape content efforts?
Whether you're building a 2018 content strategy, or simply want to look smarter than your peers, this book is for you.