As an initiative to engage with this audience, Beroe launched Beroe Live – an online platform to connect and serve to serve every procurement professional across the globe and enable them to make informed buying decisions.
Using LinkedIn Marketing Solutions , Beroe managed to drive interest in the platform as well as achieving its acquisition goals.
Sharmrez Zack , Global Head, Digital Marketing
Beroe Inc., shares how his team was able to have high conversion rate at bottom of the funnel.
“We cater to a very niche set of procurement professionals, and LinkedIn’s sophisticated targeting capabilities helped us reach and engage with them electively. This combined with the LinkedIn account team’s timely creative and content nudges ensured that the impact of our campaigns extended beyond digital metrics. LinkedIn played a critical role in Beroe Live’s success story by contributing heavily towards the platform growth.”
Download the case study to know how Beroe used LinkedIn Marketing Solutions to drive results across the funnel.
About Beroe Inc.
Beroe Inc. is a customized market research and intelligence procurement company. It serves as a tactical global ally to procurement professionals by supplying vital market intelligence that enables these professionals to make strategic "buy or no-buy" decisions. It services Fortune 500 and Global 2000 organizations in India, USA, Argentina, Africa, and China.
The company's latest product in its arsenal, Beroe Live, is the largest procurement only community in the world. The platform enables access to supply market intelligence, supplier reviews, and supplier risk to procurement professionals in order to help them make more intelligent and smarter decisions based on astute insights. Beroe Live supplies accurate and unbiased ratings for more than 15,000 suppliers, market intelligence in over 250 categories, and access to 800+ pieces of thought leadership. It also offers a procurement community with users from 7,000+ companies.