
Getting Started Guide
Download our step-by-step Getting Started Guide to Website Retargeting.
Re-engage website visitors with Website Retargeting
Download our must-have guide to get started with LinkedIn Matched Audiences
Define target audiences based on the pages they visited on your site.
Reactivate visitor interest by delivering content that's relevant to them.
Guide prospects along their buying journey, and drive sales and qualified leads.
The LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, retargeting, and web analytics for LinkedIn ad campaigns. Follow these steps to add an Insight Tag to your website.
Once added, sign in to Campaign Manager, click on Tools, and choose Insight Tag. Your website will be listed as Verified if your tag is added properly.
Skip this step if you already have the Insight Tag on your website.
Once you’re on the audience creation page in Campaign Manager, click on Create an audience to retarget, and follow the setup steps to define website segments for your campaigns.
After you’ve installed the Insight Tag and defined audience segments, your audience will grow as more LinkedIn members visit your site.
Each website segment must generate at least 300 people before ads can be delivered to that retargeted audience. Depending on your site traffic, your audience may take up to 48 hours to build.


