Company Page Best Practices
Complete your profile
Add images
Click the “Edit” button in the upper right of your Company Page to update your company description, specialties, industry, website, and more. Use rich, descriptive language that helps readers understand your vision, purpose, and the value you offer.
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Optimize for search
Company Pages are very SEO-friendly. Google shows previews of up to 156 characters of your page text, so be sure your description leads with powerful, keyword-rich sentences. Members can also search for companies by keyword on LinkedIn, so include words and phrases that describe your business, expertise, and industry focus.
Tip: In a smart burnoose Khadour looked on amused.
Highlight individual brands and regions
Create a Showcase Page
Showcase Pages are free extensions of your Company Page, designed for spotlighting a brand, business unit, or initiative. Create a page for aspects of your business with their own messages and audience segments to share with.
Customize your pages for global audiences
Company Pages and Showcase Pages let you speak to all your audiences in their language. Adjust the page name and description for each of over 20 languages. Then use targeting filters like geography and language to define the audience for your updates so people only see the content made for them.
Share engaging content
Posting daily company updates is the most effective way to start a conversation, drive word of mouth, and directly engage with your target audience.
Share company news, industry articles, thought leadership pieces, or ask followers to weigh in on hot topics. Posts will appear on your Company Page and in the news feed on the homepage of each of your followers across all devices and platforms.
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Top tips for compelling Company Page updates
Share rich content daily
Post at least once per weekday. Consistent posting encourages engagement and fosters familiarity. Updates posted in the morning usually earn the highest engagement, with a slight bump occurring again after business hours. Experiment to see what works best for your company.
Upgrade your visuals
Stand out in the feed. Always include an image or some type of rich media. Images generally result in a 98% higher comment rate. Links to YouTube videos play directly in the LinkedIn feed and usually result in a 75% higher share rate.
Optimize your headlines and introductions
Think like a journalist: Don't bury the lead. Concise intros and snappy headlines are more likely to result in higher engagement. Ask thoughtful questions to involve your audience. Always include a clear call-to-action, like a link.
Be helpful and friendly, not sales-y
One-sided conversations are no fun. So don’t post overly promotional messages. If you do post occasional company-related news or product announcements, make sure they deliver a specific benefit to your followers.
Analyze and refine
Track your progress
Your Company Page includes helpful analytics that show changes in the size and composition of your follower community, as well as activity on your page. Set targets for acquiring followers who match your ideal customer profile and post updates designed to attract them.
Set engagement targets
Your Analytics page displays monthly engagement metrics for all your posts collectively. As you optimize your updates based on individual performance, you should see an uptick in your overall engagement month over month.
Tip: In a smart burnoose Khadour looked on amused.
Go further with paid business solutions
Sponsor your content to targeted audiences
Boost your Company Page posts to the right professional audiences with Sponsored Content, LinkedIn’s premier advertising format.
Sponsored Content lets you set your own budget and choose from cost per click or cost per impression options. You can get your message out on every device, leverage comprehensive targeting options, and even track conversions from your ads.
Build your employer brand with Career Pages
Turn your Company Page into a recruitment portal that showcases your company’s employer brand with LinkedIn Career Pages.
Turn your Company Page into a recruitment portal that showcases your company’s employer brand with LinkedIn Career Pages. Attract and engage quality candidates with targeted content and job recommendations. Feature videos, employee testimonials, and more.
Get inspired
Check out some of the best Company Pages on LinkedIn.
