LinkedIn Lead Gen Forms | LinkedIn Marketing Solutions

Collect high-quality leads at scale with seamless pre-filled Lead Gen Forms

Better understand and target customers with content marketing on LinkedIn

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What you can do with Lead Gen Forms

Generate high-quality
leads at scale

Lead Gen Forms come pre-filled with accurate LinkedIn profile data, letting members send you their professional info with just a couple of clicks.

Prove the ROI of your
lead gen campaigns

Track your campaigns' cost per lead, lead form fill rate, and the number of leads you're getting from specific professional audience segments.

Access and manage your
leads with ease

Download your leads from Campaign Manager or integrate with your preferred marketing automation or CRM tool. Learn more about Lead Gen Form integrations.

How to get started with Lead Gen Forms

Add a call-to-action to your Sponsored Content or InMail

A member clicks the call-to-action button to engage with your Sponsored Content (example left) or Sponsored InMail (example right) — for example, a downloadable eBook or a webinar signup.

How to set up Lead Gen Forms

Instantly collect complete and accurate leads

Once members click your ad, they’ll see a form that’s pre-filled with accurate professional information from their LinkedIn profile, such as their name, contact info, company name, seniority, job title, and location.

With a single click on the form—and without having to type anything by hand—members can instantly send you their info, creating leads for your business.

Data you can collect

Automatically connect members with your offers and content

As soon as members submit a lead form, they’ll automatically see a “thank you” page that connects them to your eBook, website, or another destination of your choice.

Lead Gen Forms best practices

Learn more about measuring the impact of your lead gen campaigns

Using built-in reporting, measure your campaign cost per lead, lead form fill rate, and the specific audiences you’re converting into leads.

Measure impact of campaigns

Access your leads in Campaign Manager or your preferred third-party tools

Download your leads directly from Campaign Manager or pass your leads to the CRM or marketing automation platform of your choice.

Access and manage leads

Lead Gen Forms success stories

Ninety percent of pilot customers beat their cost-per-lead (CPL) goals, with lower CPLs compared with their standard Sponsored Content campaigns.

"Lead Gen Forms provide a frictionless way for us to reach out to customers. Within a matter of minutes, you can create a campaign and start generating quality leads. We've received great feedback from our admissions team as well as the prospects themselves."

Fareed Raja
Digital Channel Manager
Jack Welch Management Institute

"Lead Gen Forms have dramatically improved our target users’ experience with amplified content, as well as our form fill rates. It’s the optimal ad unit to get the best bang for your lead gen buck."

Ashley Hirschbek
Senior Digital Marketing Specialist
LEWIS Pulse

"Traditional landing pages take people away from the LinkedIn platform. Having members stay in-app with Lead Gen Forms is a seamless user experience."

Nik Love
Global Digital Manager
IR

View case study

Start generating more leads today

To start using Lead Gen Forms, sign in to Campaign Manager and create a new Sponsored Content campaign.