Say goodbye to standard marketing thinking

The Sophisticated Marketer’s Book of Wisdom 2018 swaps stale, old marketing ideas for the fresh, original and irreverent.The Sophisticated Marketer’s Book of Wisdom 2018 swaps stale, old marketing ideas for the fresh, original and irreverent. 

Download the guide to get the 50 best ideas from Season Six of The Sophisticated Marketer’s Podcast, including:

  • Seth Godin on the problem with reach and anecdotes vs stories
  • Shannon Brayton on the secrets of work-life harmony
  • Lori Joyce on the disruptive power of authenticity
  • Scott Stratten on why you don’t need to go viral
  • Maria Pergolino on the easy way to benefit from AI
  • Bryan Eisenberg on how to innovate without new technology
  • Jack Kosakowski on what sales really wants from marketing
  • And much more

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