The Rise of B2B Product Reviews
As today’s business landscape grows in complexity, savvy B2B buyers rely — more than ever — on the opinions and expertise of colleagues, peers and trusted networks when researching and making purchase decisions.
Recent research from Northwestern University shows that 95% of shoppers use online reviews before making a purchase.
And a product with five reviews has a 270% higher likelihood of purchase than a product with zero reviews.
We’ve created this guide in partnership with G2 Crowd to explore how B2B marketers can take better advantage of today’s review ecosystem. In this guide, we analyze:
- Why reviews are increasingly important to B2B marketers
- How B2B marketers can leverage B2B product reviews
- How B2B marketers can encourage their customers to write product reviews
- How to leverage negative reviews
- Why B2B product reviews are part of a larger push toward investing in customer voice as a business and marketer
Download your guide today!