A complete Page makes your organization more discoverable. You’ll want to have a:

  • Logo: If you don’t yet have a logo, visit Canva.com to create one for free.

  • Description: Provide a brief overview of your mission and products or services.

  • Website URL: You can leave this blank if your organization does not have a website.

  • Location: Your city and country are enough to boost discoverability.

  • Company Size

  • Industry

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Here are a few tips for producing a steady stream of content:

  • Use Content Suggestions to discover what’s trending with your target audience.

  • Re-share your Page’s best @mentions from employees or key customers by checking your Activity tab.

  • Ask questions directly to members to spark conversation, and respond to comments!

  • Post short, authentic videos as they get 5x the engagement on LinkedIn.

  • Upload Powerpoints and PDFs to showcase the best of your brand.

Know and grow your organization’s community on LinkedIn:

  • Add the “Follow” button to your organization’s website, and link to your Page in email signatures, newsletters, and blog posts.

  • Engage with your Communities Hashtag feeds to increase brand awareness.

  • @mention other relevant organizations or individuals to potentially reach their networks.