Event Marketing on LinkedIn: A Playbook for B2B Technology Brands

For B2B technology companies, conferences and events are an essential driver of marketing success. In fact, 91% of B2B marketers are investing in events to grow their sales pipeline.

At LinkedIn, we believe in the power of community, and view events as a way to power ongoing engagement with customers throughout both online and offline events. Download the playbook here to learn best-in-class tips for event marketing on LinkedIn.

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