Proving the impact of your marketing can be complicated, but it doesn't have to be hard.
Get Credit for Your Marketing's Full Impact
The pressure for marketers to showcase swift results is higher than ever. If you can align measurement windows with your company's sales cycle, it will reflect greater ROI accuracy and demonstrate a bigger impact.
Over half of technology marketers measure ROI more quickly than their B2B peers. Yet measuring too quickly leads 90% to optimize a new campaign based on single, objective-based indicators such as views, engagement or conversions.
Empower your team to understand the importance of measuring for long-term success. Use powerful research to support your case.
77%
of marketers measure ROI within 1 month, which is dramatically shorter than the average B2B sales cycle.
3/5
of marketers must demonstrate ROI to justify spending.
58%
of marketers in the technology sector do not feel very confident in their ability to calculate ROI today.
Dive Deeper Into Our Findings
Leverage insights from over 4000+ digital marketers who shared their top challenges and opportunities when measuring ROI across various marketing programs.
