Our latest issue of The Sophisticated Marketer Quarterly takes on the task of busting marketing myths. B2B marketing is filled with ideas that feel like common sense – because we’ve heard them so often. However, when you examine these ideas closely, you often find they’re based on little more than myths. This issue sets out to bust these myths and replace them with tactics, tips and fresh thinking that’s based on insight and experience, and proven to deliver the results that really matter.

You can read our latest issue online now. Issue 7 is packed with:

• Why evergreen content delivers greater ROI
• The targeting myths that waste your budget
• The brands that win by flaunting their flaws
• What 5G and Blockchain really mean for your strategy
• Lessons from great lead gen campaigns, the best applications of LinkedIn Live, and much more

Read our latest issue and bust B2B marketing myths.

Give yourself a different perspective on B2B marketing.

Read online now