Conversation Ads Overview
Get and keep quality prospects engaged by offering them a personalized journey and immediate access to your content and offers.
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Launch a new Conversation Ad
It's been a while since you've launched an ad. Start quality conversations with professionals with Conversation Ads.
Deepen engagement with your audience
Set up multiple call-to-action buttons so prospects can access the content and offers they want, such as a whitepaper or event page, all in one ad -- and you can keep them engaged throughout their journey.
Turn conversations into quality conversions
Drive higher quality leads more quickly into your pipeline by asking qualifying questions and including Lead Gen Forms for instant, easy lead collection.
Better understand your audience's intentions
Gain deeper insights about your target audience with detailed click reporting showing how many people click on your content and each offer and how engaged they are in the conversation.
How to get started with Conversation Ads
Choose your campaign objective
With Conversation Ads, you can achieve multiple objectives by setting up an interactive experience that feels personal to your audience.
Create conversations that speak to your objective
Start conversations with a professional audience directly in LinkedIn Messaging to drive engagement in a more personal way.
Gain new, valuable insights about your prospects and customers
Get insights into how your conversation is performing with detailed click reporting in Campaign Manager.
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Hired
"The clickthrough rate with Conversation Ads was almost five times higher than what we'd seen previously, which goes to show the level of engagement is pretty wild when you're able to provide multiple opportunities to click."Chase Gladden
Growth Marketing Manager
Hired -
Salesforce
"Conversation Ads provides us a way to let the user choose which content they'd like to consume in an interactive format. This has resulted in higher engagement & stronger ROI."Daniel Han
Sr. Analyst, Corporate Marketing Salesforce Canada -
Episerver
"With Conversation Ads, we managed to increase our audience engagement, while cutting our CPC in half. They allow us to offer our audience a variety of information in one attractive ad format - and without forcing them to leave the LinkedIn platform."Episerver
Anne Gebhardt
Digital Marketing Manager
Episerver
Learn more about Conversation Ads
Ready to start marketing on LinkedIn?
All you need is a LinkedIn account. Visit this site on a desktop browser to get started:
www.linkedin.com/ads/account