How to Weather the Storm and Win Market Share
Today, marketers are being told to cut, pause, or change advertising campaigns, but is there any data to support those recommendations? The short answer is “no.”
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Linkedn and Cisco
Collaborating to protect, grow and capture market share.
LinkedIn and Cisco
Collaborating to protect, grow, and capture market share.
Winning the market, one customer at a time
With a customer-centric approach, LinkedIn and Cisco activate growth-driving strategies that align sales with marketing.
Marketing and sales,
speaking the same language
LinkedIn's partnership with marketing and sales at Cisco not only helps create targeting segments and real-time sales alerts for AE's; with the imminent integration with Cisco's CRM we'll soon be able to provide unique business impact reporting as it relates to closed-won CRM data and report on all touchpoints through the customer lifecycle.
Blockbuster content powers
blockbuster growth
Our " blockbuster" approach elevates you to a thought leader,
with a 12-step process that generates engaging content using
insights from LinkedIn's professional audience.
Where 10 Million SMBs
connect, Cisco succeeds
Small to midsize companies are growing rapidly,
comprising 99% of US businesses. LinkedIn is uniquely
positioned to help Cisco reach this small and mighty
marketplace by building a brand that attracts buyers.
On LinkedIn, Cisco drives growth with a brand-to-demand strategy. Together, we grow market share and brand awareness while balancing long-term goals with short-term sales impact.
40% of B2B marketers still find it challenging to develop the right content for their target audience. Customer-centric content better aligns brand-to-demand, maximizing lead generation efficiency.
45% of sales can be influenced by thought leadership during the decision-making process. Achieve more impact with engaging content focused on "blockbuster" themes.
57% is how far the average buyer is through the decision process before speaking with sales. Connecting marketing and sales touchpoints closes more deals.
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Unify your go-to-market strategy
Cisco and LinkedIn have taken a page out of Hollywood's book. Focusing on a few "blockbuster" content franchises can increase recognition and drive better impact by unifying go to market. The result? A 60%+ increase in completion rates for lead gen forms. -
Bring marketing and sales together
Organizational alignment is a challenge for B2B brands, with US businesses losing over $1T in wasted productivity costs every year. LinkedIn is helping Cisco maximize growth by better aligning sales and marketing touchpoints through technical orchestration. -
Shift perception in SMB with LinkedIn
SMBs have a strong sense of purpose - business growth is always top of mind. With over 10M SMBs, LinkedIn can help you reach and engage the right customers with content based on audience insights.
Plan your path to business recovery and growth
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The Principles of B2B Marketing: On-Demand Webinar
Learn about the five key principles that marketers need to follow in order to maximize the effectiveness of their B2B advertising campaigns, according to world-renowned experts Les Binet and Peter Field.
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Advertising in a Recession: Long, Short or Dark?
We take a look at previous economic downturns for insights that can help us survive the economic effects of the COVID-19 pandemic and emerge stronger than before.
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Get insights on engaging your most important audiences
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The Enlightened Tech Buyer: Global Report
LinkedIn collected insights from 5K+ global professionals about their habits of purchasing technology, implementing, and adopting new tech solutions within their organizations.
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Insights for Today’s Evolving World of Work
LinkedIn created this webinar series to help you navigate marketing in today’s evolving world of work. Gain insights and learn how to build marketing strategies in this time of change.
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Staying Connected with your Audiences
LinkedIn is here to help you reach and stay engaged with the audiences that matter most to your business. Check out our list of free tools and resources to help you stay connected.
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Learn more about marketing and sales orchestration on LinkedIn
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A B2B Jumpstart Guide to Account Based Marketing
In a survey of more than 800 global B2B marketers, we found that over half (56%) leverage an Account Based approach on LinkedIn to drive business growth.
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How Genesys Uses ABM on LinkedIn to grow their pipeline
Read how Genesys adopted an Account Based Marketing (ABM) approach to better reach the right people, at the right time, helping them extend their brand’s reach.
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The Long and Short of ROI
Measuring ROI too quickly leads organizations to opt for short-term results over long-term growth. See why aligning measurement windows with sales cycles shows greater ROI accuracy and impact.Read report
