Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results.

The Challenge

Two years ago, Adobe faced a scenario that should be familiar to many matrixed organizations with multiple marketing and sales teams: siloed strategies resulting in inefficiencies.

The Solution

A focused and cohesive account-based marketing framework on LinkedIn enabled the Adobe Experience Cloud team to harness the power of LinkedIn’s robust member data and advertising tools. They were able to target top decision-makers and influencers to reach the entire buying committee with precision.

The Results

With a strong marketing strategy in place, coupled with a sales team that leverages Sales Navigator, Adobe now has a platform to facilitate true alignment and orchestration. Marketing and sales are in lockstep throughout the pursuit of key accounts on LinkedIn.