Advertising in a Recession: Best Practice Guide
Learn how lessons from previous recessions can help guide advertising strategy in today's changing world of work.
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Linkedin and Salesforce
Teaming up to succeed in today's evolving market.
"LinkedIn is the professional network. There's no other network that can really claim that name. We've seen that come to life in terms of promotion, paid media, organic media, how people connect." Marissa Kraines, Director of Content and Social Media, Salesforce
LinkedIn and Salesforce
Teaming up to succeed in today's evolving market.
Working together towards long-term success
With an "always on" approach, LinkedIn and Salesforce's strategic partnership enables new opportunities, drives growth, and helps deepen customer relationships.
"LinkedIn is the professional network. There's no other network that can really claim that name. We've seen that come to life in terms of promotion, paid media, organic media, how people connect."
Maximize your marketing investments
Produce bigger results with fewer resources using an "always on" campaign approach that allows Salesforce to maintain relevance, optimize efforts, and enhance cost efficiency.
Sales and marketing, stronger together
With sales and marketing alignment, we're doing more than just generating leads: we're increasing pipeline quality in the long-term with a full-funnel approach to drive growth and bolster ROI.
Thought leaders are market leaders
LinkedIn is Salesforce's trusted partner in building brand credibility through thought leadership, helping them own new categories, such as Customer Centricity, while ultimately increasing demand.
On LinkedIn, Salesforce is capturing the market and building their brand with a customer-centric approach and a balanced, brand-to-demand strategy that wins, retains, and grows customers.
85% of leads that convert were exposed 3+ times to messaging. Nurturing audiences through the customer journey is crucial for driving demand.
57%: that's how far the average buyer is through the decision process before speaking with sales. Connecting marketing and sales touchpoints boosts sales.
58% decide to give business to a company based on their thought leadership. Stay visible to customers and prospects with content that's relevant, insightful, and offers practical value.
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In times of change, brand consistency builds customer affinity
Direct response yields short-term results, but brand building always wins in the long-term. An “always on” strategy with limited pauses to advertising investments enables reach throughout the buying journey while increasing revenue and cost efficiency.
Learn more about the “always on” approach -
Sales plus marketing equals better results
Marketing directly impacts sales efforts and LinkedIn helps Salesforce optimize that impact with sales and marketing orchestration. Marketing campaigns that assist sales outreach result in higher Message Ad response and connection request rates while minimizing wasted productivity.
See what marketing and sales alignment can do for Salesforce -
Drive demand with thought leadership
Thought leadership gives buyers a reason to take interest in your solutions and ultimately increases demand. LinkedIn can help Salesforce own new and emerging categories through quality content that inspires brand affinity while providing a cohesive and engaging customer journey.
Strengthen brand affinity with thought leadership
Maximize your marketing investments with "always on" LinkedIn campaigns
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The 5 Principles of Growth in B2B Marketing: Whitepaper
We embarked on a quest to find the world’s leading thinkers on brand effectiveness, and now we’re ready to present these findings on the core principles of B2B marketing.
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The Long and Short of ROI: eBook
Measuring ROI too quickly leads organizations to opt for short-term results over long-term growth. See why aligning measurement windows with sales cycles shows greater ROI accuracy and impact.Read more
Drive demand with an aligned sales and marketing strategy
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A B2B Jumpstart Guide to Account Based Marketing
In a survey of more than 800 global B2B marketers, we found that over half (56%) leverage an Account Based approach on LinkedIn to drive business growth.
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How Adobe Achieves ABM Success with LinkedIn
Learn how LinkedIn partnered with the Adobe Experience Cloud team to harness the power of our robust member data and advertising tools.
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How Genesys Uses ABM on LinkedIn to grow their pipeline
Read how Genesys adopted an Account Based Marketing (ABM) approach to better reach the right people, at the right time, helping them extend their brand’s reach.
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Own new categories with a customer-centric thought leadership approach
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How Salesforce reached over 600K viewers with LinkedIn
Learn how Salesforce drove “unheard of” organic viewership and engagement with their 11-part web series broadcast using LinkedIn Live.
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Trust in a Time of Uncertainty
In collaboration with Edelman, here are some considerations and data that we hope will help corporate leadership in the vital decision making required during the times ahead.Read more
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2020 B2B Thought Leadership Impact Study (Edelman)
Introducing new research from Edelman and LinkedIn to help customers understand the impact Thought Leadership has in B2B Marketing.
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