Mix and match
LinkedIn’s extensive filters provide tons of flexibility for mixing and matching. Test different combinations early in your campaign to find your sweet spot.

Matched audience
Upload a list of prospects that your sales teams want to nurture and run campaigns targeted to that audience. This requires a minimum list of 300 LinkedIn members.

Buying committee
Consider targeting all potential members of your buying committee that influence decision making process.

A/B test your targeting
Test similar campaigns with variations in targeting to see which works better. Create a campaign, duplicate it, then alter your targeting.

Bid for clicks
Bid per CPC to garner more clicks which may convert into leads.

Get more conversions for your budget
Use automated bidding where the system sets the bid for you to reach more members who will convert.

Control costs
Monitor your Average Daily Spend under Maximum Cost Bid, then adjust your Automated Bid to match that level

Bid as per LTV
Make sure you have a CPL target in mind based on the lifetime value of the lead.
Enough to reach a member more than once or twice?

Make the most of the lead gen form
Keep to a max of 3-4 fields for a better mobile experience. Use the form header and sub-header to help your audience understand what they are signing up for.

Optimise for mobile
Optimise content for mobile devices, leading to mobile-optimised landing pages. Mobile performance can have a major impact on your potential conversions.  

Campaign demographics
Understand the profile and demography of audiences that are engaging with your content via campaign demographics. Add a lookalike audience based on the people who did convert.