When the pandemic hit early this year, businesses across the globe had to deal with changed rules ranging from restricted mobility to working from home. No one knew it would last this long. The result – marketers needed to be agile and adapt to multiple possibilities.

Some marketing teams were quick to see success as they seized the opportunity during this disruption. To highlight these success stories, we introduced Pandemic Pivots, a three-part web series that explored how marketers across industries pivoted their go-to-market strategies. 

Marketing leaders from leading brands such as upGrad, Naukri.com, Freshworks, Microsoft, ICICI Bank and Airtel shared their pivot journeys. Hope they leave you inspired!