Microsoft Western Europe case study:
Full funnel marketing in action
Today’s IT purchases aren’t decided by a single IT buyer. They are influenced by a broad buying committee, with four out of five employees playing some role at some stage.
Download this case study and learn how the Western Europe Team’s awareness-led approach has motivated businesses as a whole around the difference their solutions can make.
Through working with LinkedIn, they have driven increased engagement at every stage of the funnel:
- Achieving a click-through rate (CTR) of 0.65% and engagement rate of 0.73%, beating both LinkedIn and Microsoft benchmarks.
- The LinkedIn campaign beat all of Microsoft’s lead generation targets at a cost per lead (CPL) that is 20% below internal benchmark. Over 84% of all leads generated were net new leads.
- The three-layered strategy that Microsoft adopted is delivering tangible results. Targeting audiences with Video for Sponsored Content and Carousel Ads first, increased the Messenger Ads open rate by 23%, and the CTR by 13%. It also reduced CPL by more than half.
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To find out more about how you can leverage LinkedIn to achieve your marketing goals, please do not hesitate to contact your Microsoft account team at LinkedIn:
UK and Western Europe
nlamoudisutcliffe@linkedin.com
France
lhalperin@linkedin.com
Central Eastern Europe
aymalik@linkedin.com
DACH region (Germany, Austria and Switzerland)
daxer@linkedin.com
Middle East region
delzein@linkedin.com
The Netherlands
emeines@linkedin.com