Marketers are responding to an unpredictable world with newly nimble ways of working: scrums, sprints, pivots and the agile development process. Responsiveness (whether to customers, to sales or to the business bottom line) matters more than ever. But when marketers are so ready to respond, do we risk losing a sense of strategic direction?

We tackle the question of whether agility is the new strategy with input from YouGov, Nielsen, Microsoft and the B2B Institute.

Is Chief Marketing Officer still the best description for the role that senior marketing leaders need to play – or should we be aiming for a wider role that touches on more functions and more aspects of business strategy?

We hear from CMOs, Brand leaders, SVPs and Global Heads of Sales and Marketing on how the role of marketers in the C-suite is evolving.

Diversity in B2B marketing isn’t just a case of influencing culture. It has a direct influence on economic opportunity, both for underrepresented groups and for businesses themselves.

Shell’s Dean Aragon, NTT’s Ruth Rowan and Salesforce’s Ashling Kearns make the case for senior B2B marketers taking a lead role on diversity:

Businesses are looking to marketing to build a revenue recovery strategy for today – but also a future revenue strategy for tomorrow. With pressure on to support sales and fix the bottom line, how can marketing leaders reassure their businesses on the value of long-term investments as well?

We explore the insights from Binet and Field and Harvard Business School that help prove the value of thinking big and long as well as short and smart: