Today in Telecommunications provides a deep dive into these 4 key topics that are top-of-mind for IT decision makers. Keep reading to learn more.
5G Network and Technology
Remote Work & Collaboration
Cybersecurity
SD-WAN
Now you can.
Introducing Today in Telecommunications by LinkedIn.
A pulse on the key Telecommunications needs of businesses, directly from 2,500+ IT Decision Makers themselves.
Only 1 in 10 companies have implemented 5G technology with mid-market and large enterprise companies leading the way.
SMB
Mid-Market
Large Enterprise
Business uses of 5G
Across all business sizes, the top use cases for 5G technology are largely driven by the shift to remote work, with cost concerns overweighed by its benefits.
Mobile office
Communicating in crowded or remote areas
Asset tracking and inventory management
Smart building
Remote control of machinery
A high percentage of the workforce will continue to work remotely post-COVID.
Global SMB businesses (1-200 employees) will see a projected increase of 43% of their workforce working remotely after COVID-19 compared to before March 2020.
There is a 63% projected increase in remote work among global Mid-Market businesses (201-500 employees) after the pandemic.
Large Enterprise companies (1000+ employees) are projected to see the largest increase in remote work with 128% increase in remote workers after the pandemic.
In preparation, IT Decision Makers want to learn more about tools for work processes and virtual collaboration.
“Apps that facilitate remote meetings, note taking, collaboration, whiteboarding.”
– IT Manager in Financial Services & Insurance.
“Tools to help manage people remotely.”
– Director in Manufacturing & Industrial Equipment.
Security is top-of-mind for all businesses, as sophisticated attacks on IT infrastructure become more prevalent.
“Protecting personal information, PHI and PII.”
– President in Financial Services & Insurance.
“Data breach of clients information.”
– Small business owner in Financial Services & Insurance.
“Maintaining our security standards on remote workers.”
– Manager of IT in Financial Services & Insurance.
Top adopted cybersecurity tools
Nearly half of all global businesses now invest in cybersecurity.
Backup and recovery procedure
56% of global businesses have adopted backup and recovery procedures, making it the most adopted cybersecurity tool
Virus scanner
Network-based firewall
IT Decision Makers are seeking more information about encryption, vulnerability, and early detection of threats.
“New 5G data encryption standards.”
“We need better predictive ability to detect the next likely threat rather than our current dependence on reactive defense and correction.”
“I'd like to know where I am most vulnerable.”
Current SD-WAN Adoption
Large companies have led SD-WAN adoption to date, with network security as the top benefit across business sizes.
SMB
Mid-Market
Large Enterprise
Large Enterprise companies (1000+ employees) have led SD-WAN adoption with a 20% adoption rate
Content needs of Decision Makers
There’s an opportunity for Telecommunications marketers to educate IT Decision Makers about these key topics. Download the full report for more insights.
Best practices for business introduction
56% of Decision Makers seek content about the best practices for SD-WAN business introduction
Advantages
49% of Decision Makers seek content that provides education into the advantages of SD-WAN
Vendor/tool reviews
46% of Decision Makers seek SD-WAN vendor/tool reviews
Challenges
43% of Decision Makers seek content that addresses the challenges of SD-WAN
Case studies from similar businesses
41% of Decision Makers seek SD-WAN case studies from businesses that are similar to their own
Vendor/tool selection criteria
35% of Decision Makers desire content that addresses the vendor/tool selection criteria
LinkedIn is home to the IT & Telecommunications Decision Makers you need. Most of these Decision Makers are senior and have the final say.
60% Senior Management or higher
84% Decision makers or influencers
