Message Ads

Send direct messages to your prospects to spark immediate action

Choose your campaign objective

Messages are delivered to your prospect’s LinkedIn Messaging experience when they are active. Focus on how your target audience could benefit from the conversation. Start your message with an introduction and a clear purpose to inspire engagement.

Build your message based on your objective

Set up the sender of your message, and begin crafting your subject line and message. Keep your message short and concise, generally under 500 characters. Leverage LinkedIn custom fields such as first or last name to personalize your message to each recipient. You can even add a LinkedIn Lead Gen Form to collect quality leads directly from your ads.

Measure and optimize your results

See your campaign performance, including open rate and click-through rate, directly in Campaign Manager. Use demographic reporting to optimize your messages.