In a recent LinkedIn survey, a third of respondents said peer reviews raised awareness of a B2B solution, and over half said peer reviews helped build trust in a solution.

This may not seem like great news for marketers — it may seem like one of the most important channels for marketing is one you have no control over. But it is possible to cultivate a community that leads to positive reviews.

Our latest infographic can help you understand how to build a solid review base.