2 professional women looking at the screen of a laptop

Ad Targeting

Reach the people who matter most to your business

An audience that means business

With LinkedIn, you’re targeting a quality audience in a professional context. Market to influencers, decision makers, and executives who act on new opportunities.

Combine targeting criteria to build your ideal persona: IT decision makers, C-level executives, prospective students, small business owners, and more.

Embedded text "4 out of 5 LinkedIn members drive business decisions" and "LinkedIn's audience has 2X the buying power of the average web audience"

Source: LinkedIn Audience 360 study; Salesforce Advertising Index Report 2016

Real professional data,
for real results

LinkedIn data is differentiated because members have professional incentives to keep their profiles accurate and up-to-date.

Use real, member-generated demographic data to reach the right audience: job title, company, industry, seniority, and more.

Discover all Matched Audiences options

Company Targeting

Run your account-based marketing campaigns reaching key companies and decision makers

Learn more

Contact Targeting

Market to prospects and known contacts by securely uploading your list of contact IDs or connecting to your contact management platform

Learn more

Retargeting

Segment your audience and deliver unique content based on actions they have taken with your brand

Learn more

Reach the right audience

Precise and powerful targeting

Target your ideal customer based on traits like their job title, company name, industry, and by professional or personal interests

Download our guide

Customized targeting with matched audiences

Reach people you already know with website, contact, and account targeting

Learn more

+750M

Members
on LinkedIn

180M

Senior-level
influencers

63M

Decision
makers

10M

C-level
executives

Expand your reach with LinkedIn Audience Network

The LinkedIn Audience Network helps you reach millions of professionals across multiple touchpoints on our network of publishers.

Reach more professionals, more frequently and boost your campaign performance across all your objectives by scaling your message on our network.

Reach the right audience with LinkedIn Ads.

Submit your email below to receive a unique link to create your LinkedIn ad campaign.
We recommend opening the link on desktop for the optimal experience.

Emailis a required field

By submitting this form, you agree that we may use the data you provide to contact you with information related to your request/submission and LinkedIn's products and services. You can unsubscribe from LinkedIn marketing and sales emails at any time by clicking the unsubscribe link in the email. If you are a LinkedIn member, you can control the marketing messages you receive from LinkedIn in your settings. Your data will be used subject to LinkedIn's Privacy Policy.

Required fields*

Ad Targeting

An audience that means business

Real professional data,for real results

Precise and powerful targeting

Customized targeting with matched audiences

Expand your reach with LinkedIn Audience Network

Real professional data,
for real results