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Getting Started

Creating your first campaign with LinkedIn Marketing Solutions

Whether you're generating leads, driving website traffic, or building brand awareness, we have the foundational tools you need to get started with your first advertising campaign using LinkedIn Marketing Solutions.

Plan

From objective-based advertising to pre-campaign checklists, this is everything you need in advance of your first campaign.

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Create

Ready to build your first campaign in Campaign Manager? Learn the ins and outs of our ad review process, targeting best practices and more.

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Optimize

Learn how to measure the success of your first campaign and optimize for your specific business goals.

Start here

Plan

Prepare for your first campaign with these top resources.
Whether you're new to Campaign Manager or new to advertising, this is your first stop.

Intro to LinkedIn Ads

Learn the ins and outs of LinkedIn Ads with this interactive course for first time users

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How to prepare for your first campaign

This 4-step checklist ensures you're set up for success before logging into Campaign Manager.

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Objective-based advertising

Selecting an objective in advance ensures your campaign drives success where you need it most

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Explore additional Plan resources

How to choose the right objective

Before creating your campaign, you must select an objective that aligns with your business goals.

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How to create a successful LinkedIn Page

Learn how to make the most of your LinkedIn Page.

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Create

Ready to set up your first campaign?
Learn the ins and outs of our ad specs, targeting best practices, and more.

Ads Guide

Find the specs you need for all of LinkedIn's ad formats

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Targeting Best Practices

Learn what makes a good target audience and how best to reach them

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Bidding Best Practices

Learn how bidding works and which bid type is right for you.

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Explore additional Create resources

Matched Audience Best Practices

Learn how to customize LinkedIn ad targeting using your own data.

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Budgeting Best Practices

Define the right budget to maximize your success

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How LinkedIn ads are priced

How much does it cost to advertise on LinkedIn?

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Optimize

Launching your campaign is just the beginning.
Learn how to refine your strategy for long term success.

Measuring Campaign Performance

Learn how to measure performance and identify opportunities for ROI

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Measuring Account Engagement

Understand the success of your account-based marketing campaigns

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Tracking Website Conversions

Close the loop between your campaign and website visits with LinkedIn's conversion tracking

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Explore additional Optimize resources

Learn who is engaging with your content

Learn more about Performance Chart and Campaign Demographics.

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6 tips to measuring your LinkedIn campaigns

Leverage our 6-step checklist to measure and improve your campaigns.

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Customer Stories

Check out how these customers got started with LinkedIn Marketing Solutions

Databricks

Databricks optimizes ad performance with LinkedIn Marketing Solutions and A/B testing

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Muck Rack

Muck Rack leverages LinkedIn Lead Gen Forms with exceptional success

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Marketing Labs

Learn the science of marketing to professionals with free courses and certifications.

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Reach the right audience with LinkedIn Ads.

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