Reach your ideal customers on the world's largest professional network.
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LinkedIn was named the #1 rated platform for B2B lead generation.
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Marketers see up to 2x higher conversion rates on LinkedIn.
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LinkedIn members drive business decisions
LinkedIn has over 830+ million members around the world
65+ million decision makers on LinkedIn
200 countries and territories
Boost your content across devices
Promote your organization’s updates to targeted audiences on desktop, mobile, and tablet. Drive awareness and leads in the world's most viewed professional news feed.
Reach your audience when they’re most engaged
Boost registrations, drive conversions, or promote content with personalized messages delivered to prospects when they are active on LinkedIn.
Use real professional data to drive real results
Target quality audiences in a professional context. Market to influencers, decision makers, and executives who act on new opportunities.
Inspire your audience to take action throughout the funnel
Whether your objective is to build brand awareness, generate leads, or drive website traffic, LinkedIn has the right ad formats to drive results.
5 Steps to get started with LinkedIn
To get started you'll need access to Campaign Manager. If you don't have a Campaign Manager account, it only takes a moment to create one.
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1. Choose your objective:
Each campaign begins by choosing the objectives that matter most, across awareness, consideration or conversions.
2. Select your targeting criteria
Reach the right audience by using LinkedIn’s targeting tools for campaign success. Choose from over 20 different audience attribute categories.
3. Choose your LinkedIn ad format
Now that you are logged in to Campaign Manager, it’s time to create and manage your ad campaigns. You can use Sponsored Content, Message Ads, Dynamic Ads, Text Ads, or a mix of all four.
4. Select your budget and schedule
Now that you’ve selected your audience, it’s time to set the budget and schedule for your campaign.
5. Measure and optimize your campaign
Congratulations, your LinkedIn advertising campaign is live! Now it’s time to see how your ads are performing. You can access your analytics by visiting Campaign Manager and selecting the campaigns you want to evaluate.
