With a focus on the many changes in how we live and work, LinkedIn conducted proprietary, first-party research to better understand members’ mindsets, lifestyles, and needs today.

What did we discover? LinkedIn members are powerful consumers with a deep interest in life-improving technology. In fact, LinkedIn members are 13% more in-market for a luxury vehicle today than users of other social platforms.

Download the full results of our study to learn:

● What makes LinkedIn members a more powerful consumer base

● LinkedIn’s impact on members’ receptivity to your ads and branded content

● Why a LinkedIn impression is worth more than an impression on other platforms

● Who’s in-market for luxury and non-luxury vehicles based on 7 member personas

● How General Motors can market more effectively to members by understanding their purchase habits, mindsets, and behaviors

Download now!

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