With a focus on the many changes in how we live and work, LinkedIn conducted proprietary, first-party research to better understand members’ mindsets, lifestyles, and needs today.

What did we discover? LinkedIn members are not only powerful professionals—they are also powerful consumers with a measurable interest in travel. And LinkedIn is the platform that translates interest into intent. LinkedIn members have 25% higher purchase intent for hotels after visiting LinkedIn compared to users who visit other social platforms.

Download the full results of our study to learn:

● What makes LinkedIn members a more powerful consumer base

● LinkedIn’s impact on members’ receptivity to your ads and branded content

● Why a LinkedIn impression is worth more than an impression on other platforms

● How to target LinkedIn members’ travel intent based on 7 member personas

● How Marriott can market more effectively to members by understanding their purchase habits, mindsets, and behaviors

Download now!

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