With a focus on the many changes in how we live and work, LinkedIn conducted proprietary, first-party research to better understand members’ mindsets, lifestyles, and needs today.

What did we discover? LinkedIn members are not only powerful professionals—they are also powerful consumers. Compared to users on other platforms, LinkedIn members have 13% greater purchase intent for smart wearable devices, such as the Samsung Galaxy Watch.

Download the full results of our study to learn:

● What makes LinkedIn members a more powerful consumer base

● LinkedIn’s impact on members’ receptivity to your ads and branded content

● Why a LinkedIn impression is worth more than an impression on other platforms

● Members’ intent to purchase new electronics based on 7 member personas

● How Samsung can market more effectively to members by understanding their purchase habits, mindsets, and behaviors

Download now!

By submitting this form, you agree that we may use the data you provide to contact you with information related to your request/submission and LinkedIn's products and services.  You can unsubscribe from LinkedIn marketing and sales emails at any time by clicking the unsubscribe link in the email. If you are a LinkedIn member, you can control the marketing messages you receive from LinkedIn in your settings. Your data will be used subject to LinkedIn's Privacy Policy.