With a focus on the many changes in how we live and work, LinkedIn conducted proprietary, first-party research to better understand members’ mindsets, lifestyles, and needs today.

What did we discover? LinkedIn members have a pioneering mindset and are 10% more likely to adopt the latest technology than users of other social platforms. Combine that with a 13% higher purchase intent for luxury vehicles and 15% higher annual income, and it’s clear why today’s LinkedIn members are Volkswagen’s ideal audience as it transforms into a software-driven manufacturer of next-generation electric vehicles.

Download the full results of our study to learn:

● What makes LinkedIn members a more powerful consumer base

● LinkedIn’s impact on members’ receptivity to your ads and branded content

● Why a LinkedIn impression is worth more than an impression on other platforms

● Who’s in-market for luxury, non-luxury, and company vehicles based on 7 member personas

● How Volkswagen can market more effectively to members by understanding their purchase habits, mindsets, and behaviors

Download now!

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