LinkedIn Business Manager is coming soon!
Your place to easily manage all your organization’s Ad Accounts and Pages.
LinkedIn Business Manager is coming soon!
Your place to easily manage all your organization’s Ad Accounts and Pages.
Why you’ll want to use LinkedIn Business Manager
Do you advertise across multiple LinkedIn Ad Accounts and Pages?
Link all your Ad Accounts and Pages to a single dashboard.
Do you have a large marketing team or work with other businesses such as agencies?
Easily give the people and businesses you want the access they need - all from one place.
Do you have successful audiences you want to use across Ad Accounts?
Save time by sharing Matched Audiences across Ad Accounts - when the original audience is edited, the change is instantly made across all campaigns using it.
Learn more about LinkedIn Business Manager here
How you’ll onboard to Business Manager
Onboarding to LinkedIn’s Business Manager will be optional and can be done whenever it makes sense for your business. LinkedIn has prioritized a non-disruptive experience, so you can keep marketing as normal as you onboard:
• You don’t need to recreate your Ad Accounts or Pages - move existing ones over easily.
• Your live campaigns, billing, and API or data integrations won’t be impacted - they’ll work like before.
• Existing users on Ad Accounts and Pages will retain access - you can invite them to Business Manager or remove them, but they won’t lose access before then.
Onboarding is simply the process of adding your organization’s Ad Accounts and Pages to Business Manager and then inviting your employees that work on them to Business Manager using their work emails.
1. Create your Business Manager: Once the product is publicly available, create your organization’s Business Manager from the LinkedIn Marketing Solutions website. All you need is what you’d like it to be called and your work email.
2. Invite your First Admins: Invite team leads that oversee strategy and manage people to Business Manager.
3. Add your Assets: Admins can use Ad Account IDs and Page names to request to add them to Business Manager. Once approved by existing Ad Account and Page Super Admins, Business Manager will control the Accounts and Pages.
4. Add your team: Business Manager Admins will see all the people that previously had access to those Ad Accounts and Pages and can easily invite them to Business Manager or remove them from across all Ad Accounts and Pages in a click.
5. Create Partnerships: If you work with other organizations, such as agencies and clients, Business Manager Admins can create Business Manager Partnerships with them. This allows each Business Manager to share access to the Ad Accounts and Pages it owns so their Partners can work on them on their behalf.
Learn more about onboarding to LinkedIn Business Manager and what you can do now to prepare here
Learn more about Business Manager’s key features
Business Manager enables organizations to centrally control and manage all their LinkedIn Ad Accounts and Pages.
Track all your organization’s Ad Accounts and Pages from a single dashboard, ensure only the right people have access to them, and seamlessly provide other businesses like agencies and clients access to your Ad Accounts and Pages.
Learn more about managing assets from Business Manager
Business Manager makes it easy to ensure that the right people have access to the right Ad Accounts and Pages.
Audit which people have access to which assets, add a new team member to many Ad Accounts and Pages at once, or remove someone from all your organization’s Ad Accounts and Pages in a single click.
Learn more about people and permissions
Business Manager makes it easy for two organizations, like agencies and clients, to work together on LinkedIn.
Business Manager Partnerships are a secure and efficient way for multiple businesses to work together on the same Ad Accounts and Pages, allowing a Business Manager to share access to the Ad Accounts and Pages it owns to another Business Manager.
Learn more about working with other businesses using Business Manager
Business Manager allows your organization to use the same Matched Audiences across multiple Ad Accounts.
View all your Matched Audiences from Business Manager and share them to other Ad Accounts. Audience-sharing is dynamic, so whenever an audience is updated, that change is instantly reflected across all the Ad Accounts and campaigns using it.
Learn more about Audience-Sharing here