Challenge

To generate a pipeline of high-quality leads/demo requests and create effective, localized marketing campaigns in a growing number of new international markets.

Solution

WorkMotion’s marketing team began working with LinkedIn Marketing Solutions to develop a structured, full-funnel approach. They started tracking engagement metrics at every stage of the funnel, instead of looking only at bottom-of-funnel results like cost-per-lead.

Results

After shifting from lead generation campaigns to a content-led, full-funnel strategy on LinkedIn, WorkMotion achieved a 125% increase in conversion rates.

  1. Jimena Mondragon
    Jimena Mondragon
    Head of Marketing,
    WorkMotion
  2. Osiris Wednesday
    Osiris Wednesday
    Digital Marketing Manager,
    Gimmonix
  3. Ben Smye
    Ben Smye
    Head of Growth,
    Matmatch