LinkedIn Ads helped WorkMotion achieve a 125% increase in their conversion rate
Challenge
To generate a pipeline of high-quality leads/demo requests and create effective, localized marketing campaigns in a growing number of new international markets.
Solution
WorkMotion’s marketing team began working with LinkedIn Marketing Solutions to develop a structured, full-funnel approach. They started tracking engagement metrics at every stage of the funnel, instead of looking only at bottom-of-funnel results like cost-per-lead.
Results
After shifting from lead generation campaigns to a content-led, full-funnel strategy on LinkedIn, WorkMotion achieved a 125% increase in conversion rates.
“We are still in the early stages of our LinkedIn journey but, in just one year, we have grown so much. The LinkedIn Marketing Solutions team is a great partner as we deepen our understanding of the platform and learn how to optimise our resources for maximum results.”
“We slowly pulled away from other channels and then put that money into LinkedIn to the point where we doubled or almost tripled our advertising spend on LinkedIn, just because it continually gave us the best ROI according to all of the data we put together.”
“Sourcing suppliers was our biggest challenge as a business and LinkedIn has outperformed every other channel in delivering the quality of leads that we need. It brings in the right type of companies at the right cost.”
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