B2BOLDER
ADFORMATS
that inspire
action
Whatever your objective,
we have the ad formats
to help you succeed
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Boost Awareness
Get more people to know your brand
and tell your B2B story -
Drive Engagement
Drive clicks, social actions or website visits, and build B2B relationships with prospects -
Generate Leads
Drive quality leads and conversions
for your business
Our ad formats are uniquely designed
with B2B in mind
Boost results with personalized Dynamic Ads

Capture attention and create relationships
With Dynamic Ads, you can drive awareness, traffic, and convert prospects. This personalized ad format is effective at driving results and is easy to create — all you need is a logo and text to get started!
Learn about best practices
Get ad specs
Engage your audience with Carousel Ads

Tell an interactive story that inspires action
Did you know Carousel Ads allow you to showcase up to 10 images? With this ad format, you can highlight different services in each swipeable image, encouraging consideration and engagement, with lots of metrics to measure the impact.
Learn about best practices
Get ad specs
Engage your prospects with Video Ads

Spotlight your business with sight, sound and motion
Deepen your relationships with Video Ads that stand out in your audience’s feed. LinkedIn offers a variety of design and placement options, as well as unique metrics to help you understand your prospects better and get the results you deserve.
Learn about best practices
Get ad specs
Inspire and drive leads with Document Ads

Promote your content to gain visibility and leads
Document Ads allow you to share content with your audience directly in the LinkedIn feed. You can share it freely to build awareness. Or, add a Lead Gen Form, which automatically populates your prospect’s information so you can capture high-quality leads.
Learn about best practices
Get ad specs
Get inspired to reach your objectives

Elevate your B2B campaigns with other unique ad formats
Whether you’re looking to generate leads, promote your brand or increase engagement, check out all our ad formats to find the look and feel to meet your goals. From Sponsored Content and Text Ads to Conversation and Message Ads, your campaigns will make an impact.
Learn more about
Objective-Based Advertising
Get ad specs
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Learn how Seed Equity optimized Dynamic Ads to increase company growth and engagement
“Because Dynamic Ads pull in a LinkedIn member’s profile image, they draw attention — more than you’d receive from the typical display ad. They allow you to call out LinkedIn members personally, and offer a call to action that will be meaningful to them.”
Todd CrosslandCEO -
Discover how Philips used Video Ads to engage niche audiences
“Video is the new king of content and video ads on LinkedIn contributed to 66% of our earned media.”
Johanna MimounDigital Lead, Philips Health Systems France -
Learn how Cotton Incorporated increased engagement with Carousel Ads
“Our mission at Cotton Incorporated is to increase the demand for and profitability of cotton. LinkedIn Carousel Ads helps us reach decision makers along the textile supply chain and gives us the opportunity to promote our unique suite of resources from research and development, to marketing promotions, in an effective way.”
Kim KitchingsSenior Vice President, Consumer Marketing








