Our recent study found 82% of B2B marketing leaders think creative confidence is growing in B2B. 81% say they’re seeing creative B2B campaigns that rival the best of what B2C has to offer! And over 60% said they see creativity as a valuable competitive advantage.

To celebrate B2B’s time to shine, LinkedIn joined forces with the Cannes Lions organization to present the first ever Creative B2B Lions, celebrating jaw-dropping work that, not coincidentally, also produced amazing results.

For our inaugural episode of LinkedIn Collective Live, we discussed the awards themselves, what marketers can learn from the winners, and how the creative trend is continuing to reinvent the B2B marketing world.

The show is hosted by Jim Habig, Vice President of Marketing at LinkedIn. Featuring special guests:

  • Part of the Grand-Prix-winning team, E.J. McNulty, Executive Creative Director, North America at (Grand Prix-winning) Wunderman Thompson
  • Cannes Lions juror Chris Duffey, Strategic Development, Creative Cloud Design at Adobe

Watch the previously recorded conversation to learn:

  • How bold & creative campaigns are driving amazing results
  • The winning characteristics of four top-rated campaigns
  • An in-depth conversation on the Grand Prix winning campaign
  • An in-depth conversation on the Grand Prix winning campaign
  • A peek into the future for next year’s awards