SMBs are clearly powering through economic uncertainty. Measured optimism runs high as they continue to invest strongly in marketing as a key driver of business growth.
Almost 2 in 5 Australian SMBs expect their marketing budget to increase this year.
On average, 24% of annual revenue is allocated to marketing.
LinkedIn’s latest research study into the vibrant SMB space uncovers how these small powerhouses are strategically allocating their marketing resources to meet business priorities, with many of them exploring how new and emerging technologies like AI and digital automation can help them supercharge creativity.
Read the full report for insights into:
• SMB marketing spend in 2023
• Business objectives and priorities
• Top challenges in the year ahead
• Emerging technologies for creative marketing
• Marketing tactics and ROI considerations
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