Download exclusive LinkedIn insights and data on your key markets.
Uncover organic interest
Identify markets with potential customers who already know your brand.
Professionals visiting your website
Install the LinkedIn Insight Tag to view demographics of your website visitors, including their location.
Followers and visitors of your LinkedIn Company Page
Review Page Analytics for trends in the locations and demographics of your followers and visitors.
Lookalikes of your best-fit customers
Connect your CRM or upload your customer data to LinkedIn Campaign Manager to create a Matched Audience, then create a Lookalike Audience to find similar professionals in other markets.
Customer needs research
Find and follow relevant hashtags on LinkedIn and join LinkedIn Groups for insights into the professional conversations already happening among members.
Market receptiveness to paid advertising via A/B testing
Use small-scale A/B testing to gauge which shortlisted markets are most responsive to your messaging.
Assess the opportunity
Determine the short-term and long-term revenue opportunity in the market.
TAM
Total Addressable Market The total potential revenue opportunity that could be served by a product or service, assuming there are no market barriers or competition.
SAM
Serviceable Addressable Market The long-term portion of your TAM that you could target, given your resources and capabilities.
SOM
Serviceable Obtainable Market The short-term portion of your TAM that you could target, given your resources and capabilities.
Approach 1
Approach 2
By total number of companies
On LinkedIn.com, use the Search Bar to build a list of all companies that fit the definition of your TAM, SAM and SOM with filters across geography, company size and industry.
The number of company search results indicates market size.
If you have collected organic interest signals such as website visitors, Page Followers and Lookalike Audiences of best-fit customers, you can estimate their total audience size with Matched Audiences.
Analyse the competition
Source competitive intelligence to understand market saturation and put revenue potential into feasibility context.
Use the Search Bar to surface competitors in the market, then visit their LinkedIn Page for a trove of information, such as:
About Tab
An overview of the company, including their positioning, office locations, employee strength and more.
Posts Tab
Insights into brand messages and audience engagement tactics. Filter to see paid ads for a peek into marketing activities.
Product Page
Details into key product messaging, reviews and featured customers.
Insights Tab
Employee distribution, headcount growth by function, and open job positions to gauge business direction and where they are investing to grow.
Industry benchmarking
If you are connected to a LinkedIn Representative, reach out to them for custom reports such as a Share of Feed analysis against competitors.
Bring it all together
Build a compelling business recommendation using LinkedIn signals or reach out to your LinkedIn Representative for support on crafting a market entry strategy
