Secure Quick Wins

Win early customers in a new market with LinkedIn.

1. Identify quick-wins → 2. Apply light-lift localisation → 3. Build an effective campaign → 4. Plan for growth

Identify quick-wins

Build a targetable audience of professionals who are most likely to convert.

LinkedIn Page followers & visitors

Capitalise on existing organic interest by targeting audiences who already know your brand or have expressed interest in your product or solution.

Lookalikes of best-fit customers

Use Matched Audiences to create Lookalike Audiences that mirror your best-fit customers in other markets.

Previous ad engagers

If you ran small-scale A/B testing to gauge market responsiveness earlier, retarget audiences who engaged with your ads.

Professional profiling

Replicate the professional profile of your best-fit customers, using audience attributes like job function, seniority, skills and interest to build a targetable audience.

Apply light-lift localisation

Adapt global strategy for a local market by mimicking the value proposition, positioning and messaging that worked well in other markets.

Build an effective campaign

Use these 5 critical components to drive quick-win results.

Objective

Audience

Ad Format

Bidding

Reach

Choose objective based on sales model

Lead Generation
Generate leads directly on LinkedIn for sales outreach or further nurture via retargeting.

Website Conversions
Capture leads on your website. Use with Conversion Tracking to measure the impact of your ads.

Website Visits
Drive traffic to your website as part of a nurture strategy.

Learn why objectives matter on LinkedIn

Choose your objective based on your sales model

Optimise for high-intent audiences

Use Predictive Audiences to find similar, high-intent professionals similar to your quick-win audiences. They will be more likely to take your desired action.

Remember to include your website visitors if they aren’t already in your quick-win audience.

Discover how LinkedIn targeting works

Leverage lower-funnel ad formats

For lower-funnel activity, Sponsored Content formats like Single Image Ad and Document Ads paired with Lead Gen Forms work well, as do Sponsored Messaging formats like Conversation Ads.

Learn how to choose the right ad format

Deliver budgets based on what’s most important

Let your priorities determine your bidding strategy:

Maximum Delivery
Choose Maximum Delivery if time matters. It will help you generate as many desired actions as possible but this may come at a higher cost.

Cost-cap Delivery
If cost is a key consideration, use Cost-Cap Delivery to achieve as many desired actions as possible while maintaining a cap on price. It may take longer to see results. Deliver budgets based on what’s most important.

Understand bidding strategy on LinkedIn

Deliver budgets based on what’s most important

Scale quickly with trusted local partnerships

Enable LinkedIn Audience Network to show your ads both in the LinkedIn feed and on trusted, third-party local and global publishers. This helps you reach your target audience more frequently and helps drive down costs.

You can also use Audience Network to create retargeting campaigns based on intent signals like Video Ad views.

Explore LinkedIn Audience Network

Scale quickly with trusted local partnerships

Prepare for long-term growth

Quick wins will inevitably run dry. Before they do, start laying the foundation for future demand by nurturing a larger, albeit harder-to-win, segment of the market.

3 possible signals of quick-win exhaustion:

Campaign performance starts to plateau:

Higher cost per key result
Lower performance results
More impressions needed before a desired action takes place

Marketing results begin to decline:

Higher website bounce rate
Fewer Marketing Qualified Leads
Longer times to close deals
Smaller average deal sizes
Lower Return on Advertising Spend

Business results show signs of flatlining:

Lower total revenue
Stagnant revenue growth

Ready for the next stage?

Deliver heart share, mind share and market share over the long-term.