Drive sustainable growth
Deliver heart share, mind share and market share over the long-term.
Invest in local talent
Use local talent intelligence to build in-market teams.
Leverage platforms like LinkedIn Talent Insights to:
Find or deploy talent effectively using workforce snapshots and benchmarks
Address skill gaps using skills trends and competitive benchmarking
Inform headcount planning using real-time supply and demand data
If you are connected to a LinkedIn relationship manager, reach out for support.
Faced with a talent shortage, intel used data-led insights to run an effective employer branding campaign
Localise your brand
Build a consistent corporate and talent brand in the market.
Invest in brand awareness across wider audiences
Adopt a long-term marketing strategy:
Balance brand and demand
Harmonise long-term brand strategy with short-term activiation tactics.
Invest in thought leadership
Adopt an always-on approach with localised content and use Thought Leader Ads* to profile your local leadership team.
*Thought Leader Ads are being progressively introduced and may not be immediately available in your region
Mastercard APAC uses Thought Leader Ads fronted by key business leaders to build trust and credibility.
Build a compelling employer brand
Tailor your employer value proposition
Understand what matters most to local talent and spotlight your company culture and job opportunities on your LinkedIn Career Page.
Leverage employee advocacy
Encourage employees to share your LinkedIn Page posts. Socially engaged employees can influence 7x more job views.
Download guide:
5 Key Ingredients for a Unified Brand
Download guide:
5 Key Ingredients for a Unified Brand
Shangri-La Hotels and Resorts builds a compelling employer brand and attracts global talent on LinkedIn
Run effective localised campaigns
Use these 5 critical components to drive long-term success.
Map full funnel strategy to audience stage
Low-intent audiences
“I don’t know or trust you”
Marketing Strategy
Nurture with top-funnel brand messages
Sample Target Segments
● Serviceable Addressable Market
● Lookalikes of your best-fit customers
● Competitors’ LinkedIn Page followers
Sample Target Segments
● Serviceable Addressable Market
● Lookalikes of your best-fit customers
● Competitors’ LinkedIn Page followers
Mid-intent audiences
“I know you but I’m not ready to buy”
Marketing Strategy
Engage with helpful resources showcasing product or service benefits
Sample Target Segments
● Previous ad engagers
● Web visitors
Sample Target Segments
● Previous ad engagers
● Web visitors
High-intent audiences
“I trust you and I’m ready to buy”
Marketing Strategy
Convert with product-led messages
Sample Target Segments
● Previous ad engagers of mid-funnel content
● Lead Gen form submitters
● Free trial users
Sample Target Segments
● Previous ad engagers of mid-funnel content
● Lead Gen form submitters
● Free trial users
Choose objective based on audience intent
For low and mid-intent audiences:
Brand Awareness
Reach as many audiences as possible with feed-rich content.
Website Visits
Drive audiences to your website to learn more, especially if you don’t have a physical presence.
Video Views
Engage audiences with a visual story that brings your brand and products to life.
Build trust and credibility across touchpoints
According to LinkedIn research, 48% of decision-makers say that thought leadership can be impactful in influencing their purchasing decisions.
Amplify your thought leadership content via:
Document Ads
A direct way of sharing research reports, guides, and whitepapers. Pair with Lead Gen forms to collect leads.
LinkedIn Events
Connect with local audiences to share expertise and build community in a safe, trusted digital environment.
Localise your content meaningfully
Understand the dierence and appropriate use-cases for:
Globalised marketing
Blanket messages are used for all markets with light localisation, similar to quick-win campaigns.
Localised marketing
Speak directly to the needs of local audiences, demonstrating deep understanding of market nuances.
Test, measure, and learn over time
Accelerate the learning process with these LinkedIn tools:
Brand Lift Study
Assess the effectiveness of ad creatives on brand outcomes on LinkedIn by surveying members in test and control groups.
Polls & Surveys
Provide insights into audience preferences, pain points and behaviors, which can guide your marketing outreach.
LinkedIn Groups
Social listening efforts can provide signals on audiences’ top-of-mind issues.
