Premium + LinkedIn Ads = B2BETTERTOGETHER

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You've been using LinkedIn Premium to expand your network and grow your business. Now learn how you can use LinkedIn Ads to accelerate your business growth - on the platform that’s built for B2B.

Build Relationships

Gain insights with Premium, then stay top of mind with prospective customers wherever they are in the buying journey

Target the Right Audience

Research companies using Premium, then start targeting audiences who are in the right mindset to do business

Accelerate the buyer journey

Premium members get 4x more profile views, on average. Target even more potential partners and customers by leveraging LinkedIn Ads remarketing

Grow your business with personalized ad formats built to meet your goals

Awareness

Engagement

Conversions

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Raise awareness with Sponsored Content Ads

Extend your reach to new customers

Increase your business's visibility and gain insights on those who matter most. Pair Premium Business with Sponsored Content to stay top of mind with prospective customers wherever they are in the buying journey. Engage your target audience where they spend their time — the feed.

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Engage Prospects with Dynamic Ads

Capture attention with personalized messaging

Premium Business allows you to send InMail to prospective clients in order to promote your business. Now use Dynamic Ads to drive traffic to your website or landing page by featuring your product, service, event, and more. This personalized ad format is effective at driving results and is easy to create — all you need is a logo and text to get started.

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Grow your business with Lead Gen Forms

Generate high-quality leads at scale

Use Lead Gen Forms to drive more qualified leads that boost growth and impact your bottom line. Lead Gen Forms come pre-filled with accurate LinkedIn profile data, enabling members to send you their professional info with just a couple of clicks.

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Discover more ad formats designed to reach your business goals

Create personalized ads to connect with prospects

Reach your target audience where they are in the funnel with unique ad formats designed to meet your objectives. Keep your prospective clients engaged with your brand throughout the buyer journey.

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Use the combined capabilities of Premium Business and LinkedIn Ads to target on the right B2B audience

Precise and powerful audience targeting

You’ve been able to research over 30 million companies and explore valuable competitor data with Premium Business. Try LinkedIn Ads’ advanced targeting options to reach your ideal professional audience based on job title, industry company size, and more. This precision targeting allows you to focus your advertising and sales efforts on the most relevant prospects.

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Guide prospects along their buying journey

Premium Business allows you to turn views into opportunities by seeing who viewed your profile. Now you can use LinkedIn Ads remarketing capabilities, which enable you to automatically re-engage with website visitors who have shown interest in your business. Stay top of mind and nurture potential leads throughout their decision making process with ad formats designed for each step of their journey.

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Accelerate your business growth by adding LinkedIn Ads, the platform built for B2B.

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