Advertiser or Buyer Supplied Targeting

Private Auction Deal Name Description
LinkedIn.com Run of Professionals + Bring Your Own Data Merge your internal company data to reach members throughout the LinkedIn platform

Functional/Industry Professionals Targeting

Private Auction Deal Name Description
Information Technology Professionals
Members whose role falls into the function of Information Technology, or within in the industry sector sub-sector of Information Technology and Services
Construction Professionals Members whose role falls into the function of Construction or the industry sector of Construction
Electrical Professionals Members whose role falls into the function of Engineering work in the industry sub-sector of Electrical / Electronic Manufacturing or Mechanical or Industrial Engineering
Engineering Professionals Members whose role falls in the function of Engineering
Entrepreneurs Members whose role falls into the function of Entrepreneur
Healthcare Professionals Members whose role falls into the function of Medical, or within the industry sector of Health
Healthcare Professionals SMB Members whose role falls into the function of Medical, or within the industry sector of Health + Company size is 1-200
Education Professionals Members whose role falls into the function of Education, or the industry sector of Education
Creative Professionals Members whose role falls into the function of Arts & Design
Human Resources Professionals Members whose role falls into the function of Human Resources, or within the sub-sectors of Human Resources, Staffing and Recruiting
Finance Professionals Members whose role falls into the function of Finance or Accounting, or within the industry sector of Finance
Marketing Professionals Members whose role falls into the function of Marketing, or within the industry sub-sector of Marketing & Advertising
Sports Industry Professionals Members who work within the industry sub-sector of Sports
Media Professionals Members whose role falls into the function of Media and Communication, or within the industry sector of Media
Blue/Grey Collar Workers Members who work in the Manufacturing, Transportation, Agriculture & Construction industry sectors

Occupational Targeting

Private Auction Deal Name Description
Fleet Managers Members whose current occupation is listed as a Fleet Man
Financial Advisors Members whose current occupation is listed as a Financial Advisor
Financial Traders Members whose current occupation is listed as a Financial Trader

Job Seniority Targeting

Private Auction Deal Name Description
Individual Contributor Members who have skilled expertise within their role however have no direct reports
Managers and Above Members who have a senior management position within an organization with direct reports, functional and/or organizational responsibility (Include Managers, Directors, Vice Presidents, CXOs, Partners and Owners)
C-Suite Professionals Members whose seniority falls within a CXO - Chief Executive Officer, Chief Financial Officer etc.
Information Technology Decision Makers Members who work within the function of Information Technology and whose seniority affords them decision-making power within a technology purchase
Manager+ Company Size 1-500 Members who work in an organization with 1 to 500 employees and hold a senior management position
Manager+ Company Size 201+ Members who work in an organization with more than 200 employees and hold a senior management position
Manager+ Company Size 500+ Members who work in an organization with more than 500 employees and hold  a senior management position

Company Size Targeting

Private Auction Deal Name Description
SMB Employees (Company Size  1-10) Members who work for Organization with 1 – 10 employees
SMB Employees (Company Size  51-200) Members who work in an organization with 51 to 200 employees
Small and Medium Sized Businesses Employees Members who work in an organization with 200 or less employees
Small-Medium Sized Business Employees, Managers and Above Members who work in an organization with 200 or less employees with a senior management position
Enterprise Companies 500+ Employees Members who work in an organization with more than 200 employees with a senior management position

Member Persona Targeting

Private Auction Deal Name Description
Business Travelers Member persona which indicates based on a user's behavioral activity, their propensity to travel for business
Mass Affluent Member persona which identifies members who are likely to have investable assets of over $100,000 USD
Job Seekers Members who have done any of the following in the past 30 days; completed a job search, applied for a job or viewed a job position
Career Changers Members who have started a new role within the past three months
IT Decision Makers in Enterprise Companies Members whose role provides them influence or decision-making power over the purchase of technology products within Organization with 1,000+ employees
Expats Members who moved to another country within the past year

Education Targeting

Private Auction Deal Name Description
Bachelor's Degree With No Post Grad Degree Members who have completed and listed a Bachelor's degree on their profile, however have yet to list or complete a Master's or Doctorate
Students Members who are in their 1st – 5th year of university education or those inferred as future university students

How to Get Started

To get activated for programmatic purchasing of LinkedIn Display Ads please email programmatic@linkedin.com and include:

  • AppNexus Buyer ID and Name
  • Private Auction Deal name(s) you are requesting
  • Countries you are interested in advertising in
  • Approximate budget and timing
  • List of advertisers you wish to activate (applicable for buyers only)

Advertiser Guidelines

  • All advertisers must be whitelisted by LinkedIn and must meet LinkedIn’s Brand Guidelines
  • All LinkedIn Private Auction Deals are organized by audience only. Geo-targeting parameters must be set up and maintained within the buyer’s platform.
  • LinkedIn Display Ads are currently only available for the 300x250 IAB Standard Display ad size and served on the desktop version of LinkedIn.com
  • All creatives must be SSL compliant or they will not serve
  • LinkedIn does not accept Flash

For more information on LinkedIn’s programmatic buying option for Display Ads please visit our website.